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Smart TV
Enhancing Shared Viewing Experiences
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Smart TV is a project I worked on as one of three team members for my BIMD 363: Studio Elements III – Practicum class at UW Bothell.
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Users with conflicting preferences often struggle to decide what to watch, leading to frustration. The goal is to create a solution that satisfies everyone’s interests.
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How might we help people with competing interests decide what to watch so that everyone feels satisfied with the outcome?
Design Process
Primary Research
Assess the market, comparing different products.
Smart TV SWOT Analysis
Identifying key strengths, weaknesses, opportunities, and threats based on market research.
The Perceptual Plot or Market Positioning to visually display the perceptions of Smart TVs customers
Smart TV User's Persona & Moodboards
The Mood Board was inspired by Sandy's persona's need to watch her favorite movies
The Mood Board was inspired by Sandy Person's need to enjoy her time with her family by watching their favorite movies together.
The Mood Board is inspired by Sandy Persona's need for minimal TV screen navigation to access movies quickly.
Design Walkthrough
Adding Multuble Users
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