Smart TV
Enhancing Shared Viewing Experiences
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Smart TV is a project I worked on as one of three team members for my BIMD 363: Studio Elements III – Practicum class at UW Bothell.
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Users with conflicting preferences often struggle to decide what to watch, leading to frustration. The goal is to create a solution that satisfies everyone’s interests.
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How might we help people with competing interests decide what to watch so that everyone feels satisfied with the outcome?
Design Process
Discover
Observation for Empathy
To ensure a user-centered design, we conducted:
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Competitive Analysis
Research popular TVs to understand key features and trends.
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User Interview
Understand the different types of users and their unique expectations and needs.
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User Research (Survey)
Gathering information about users’ preferences and pain points when deciding what to watch with family or friends who have different preferences.
Define
Synthesized research to identify user needs, goals, and pain points.
Defined a problem statement to guide the design process.
Outcome: A clear, actionable problem statement that drives ideation and solution development
"People often struggle to decide what to watch when their preferences conflict, leading to frustration or dissatisfaction. There is a need for a solution that helps groups or pairs with differing interests reach a decision that satisfies everyone."
Develop
Generated a variety of ideas and potential solutions to address the defined problem.
"How might we help people with different preferences choose what to watch together?"
Delever
Developed the final solution with a focus on usability, aesthetics, and functionality.
Outcome: A fully realized, tested product ready for deployment.
Primary Research
Assess the market, comparing different products.
Smart TV SWOT Analysis
Identifying key strengths, weaknesses, opportunities, and threats based on market research.
The Perceptual Plot or Market Positioning to visually display the perceptions of Smart TVs customers
Smart TV User's Persona & Moodboards
The Mood Board was inspired by Sandy's persona's need to watch her favorite movies
The Mood Board was inspired by Sandy Person's need to enjoy her time with her family by watching their favorite movies together.
The Mood Board is inspired by Sandy Persona's need for minimal TV screen navigation to access movies quickly.
Design Walkthrough
Adding Multuble Users
